of discussions reportedly began with the booth panels
Case study · Exhibition communication
Application value before product detail.
Praras Biosciences came to Fi India 2026 with deep expertise across food applications. InovaaAI developed an application-led communication system that helped visitors understand where that expertise fitted before the technical conversation began.
The communication challenge
Technical application expertise needed a clearer visitor story.
The task was to turn extensive product and application knowledge into communication that could work across booth panels, screens, samples and sales conversations. The story hierarchy followed a simple path: application, customer outcome, product family, then technical conversation.
Reported exhibition outcomes
Attention and conversations at the booth.
These figures come from Praras's post-exhibition review. They are reported team feedback and working lead classifications, not event-time counts, asset-level attribution, sales uplift or ROI.
relevant exhibition conversations reported by the Praras team
leads classified as qualified in Praras's working process
Scope delivered
An integrated pre-exhibition communication package.
- Exhibition and competitor communication research, including Fi India context and application-led communication strategy.
- Conceptual booth communication and design direction, while the exhibition partner retained physical fabrication and execution.
- Company and participant research, meeting-targeting guidance, and selected prospect messages.
- Four approved application hero reels, one Eggless Mayonnaise technical deep dive, and one combined playback loop.
- A lightweight communication capture format, post-event review, and opportunity / ROI tracking framework.
On the exhibition floor
Panels, samples, screens and specialists supported the same story.
Praras reported that the panels drew attention and helped begin discussions. Eggless applications drew particular interest, while videos and the technical deep dive gave interested visitors a way to go deeper.
Selected exhibition stories
Communication built for both attention and depth.
Eggless Mayonnaise Technical Deep Dive
A technical story for visitors who wanted more depth.
Open videoCombined Booth Playback Loop
The four hero reels sequenced for continuous booth-TV playback.
Open videoLearning carried forward
Application relevance works best when the manufacturer role stays visible.
Some visitors understood the finished-food applications but assumed Praras manufactured those end products. The next communication version will keep the application examples while more clearly identifying Praras as a manufacturer of enzymes and specialty biochemicals.
Next step
Planning an exhibition for a complex product or application?
InovaaAI helps technical teams identify the communication visitors need before the sales conversation begins.